If you’re attending MozCon this year, you’re in for a treat!
It’s one of the most anticipated SEO events, bringing together experts, professionals, and digital marketers worldwide. But to make the most of it, you need to be prepared.
Here are 10 things you should know before you attend MozCon to ensure you’re ready to learn, connect, and make the most out of this incredible experience.
1. Know the Dates and Locations
Before packing your bags, ensure you know the event details.
MozCon typically takes place in the summer, and the venue changes yearly, so double-check the current details on the official MozCon website.
MozCon 2025 is hitting the road with two one-day events:
- London, UK: Tuesday, August 12, 2025
- New York, NY: Thursday, November 6, 2025
In contrast to years past, MozCon 2025 will take place as two distinct one-day events. This change seeks to establish more intimate gatherings, enabling deeper discussions and closer ties between US and UK participants.
Expect no-fuss, high-value SEO discussions, practical and actionable strategies, and invaluable opportunities to engage with fellow marketers and SEOs.
2. Get Familiar with the Agenda
MozCon is packed with no-nonsense sessions, workshops, and networking events, so it’s crucial to review the SEO conference agenda beforehand.
What to look out for:
- Keynotes: Big names in the industry will cover cutting-edge SEO strategies.
- Workshops: Actual, hands-on sessions where participants can dive deep into specific topics like link building or content strategy.
- Roundtable Discussions: Smaller, more focused conversations with experts and fellow SEO professionals sharing smart ideas.
The event has much to offer in a one-day event. So, it would be wise to strategically choose sessions that best match your learning goals and interests.
If you’re interested in a specific topic, like technical SEO or local search, be sure to block the schedule and prioritize those talks. However, remember to set some time aside for networking as well.
3. Set Clear Goals for the Conference
MozCon is all about learning, but you should also come up with a set of personal goals.
Do you want to learn how to improve your SEO strategy?
Are you hoping to connect with specific professionals?
Setting goals will help you stay focused.
Here are some examples of what you might want to achieve:
- Learn specific SEO tactics that you can apply immediately.
- Meet peers and expand your network—connecting with fellow SEOs can lead to partnerships or new opportunities.
- Get insights from industry experts who can help guide your business in the right direction.
By having clear goals, you’ll be able to measure the success of your SEO conference experience.
4. Pack Accordingly: What to Bring
Now that you’ve efficiently set your goals, it’s time to pack your essentials.
MozCon is a full-on event, so being well-prepared is key.
What to bring:
- Comfortable shoes: You’ll often walk around the venue, so comfort is essential.
- Business cards: Even in the digital age, physical business cards are still the most convenient way to exchange contact information.
- Notebook or tablet: You’ll want something to take notes on during sessions, and you shouldn’t rely solely on your phone for this.
- A portable charger: You’ll be using your phone for notes, social media, and communication, so make sure it doesn’t die midway through the event.
5. Networking Tips: Making the Most of MozCon
MozCon isn’t just about learning from the speakers; it’s also about connecting with people.
Whether you’re a newbie or a seasoned SEO professional, networking is a massive part of the event.
Here’s how to make it count:
- Use the event app or social media to connect with attendees: Many attendees and speakers will be active on Twitter or LinkedIn, especially before and after the event.
- Join the roundtables and mixers: These are great opportunities to meet people in a more relaxed environment.
- Don’t hesitate to introduce yourself: Everyone at MozCon is there to learn and is usually open to meeting new people.
The more people you meet, the more you’ll learn—plus, you never know when a future collaboration might come out of it.
6. Be Ready for Industry-Leading Speakers and Sessions
MozCon features top-tier speakers from all over the SEO industry. The speakers have years of experience and knowledge to share, so you will certainly learn only from the best.
Past speakers include:
- Rand Fishkin (SparkToro)
- Dr. Pete Meyers (Moz)
- Annie Cushing (Annielytics)
Each speaker shares insights you can’t easily find elsewhere.
MozCon is a chance to learn about the latest trends, strategies, and technologies shaping the SEO landscape.
7. Participate in Workshops or Breakout Sessions
Workshops at MozCon are your opportunity to dive deeper into specific areas of SEO. These sessions are often more hands-on, allowing you to learn actionable skills you can apply immediately.
Why you should attend:
- You get practical tips on complex SEO topics like technical SEO, site audits, and keyword research.
- These sessions often allow for more one-on-one interaction with the speakers, making it easier to get personalized feedback.
If you’re serious about learning, the workshops and breakout sessions are a must.
8. Take Advantage of MozCon’s Tools and Resources
MozCon isn’t just about listening to speakers—it’s also about the tools and resources you can take home.
Moz offers exclusive access to its SEO tools, and there are often discounts or giveaways from other industry leaders.
Examples of tools/resources you might encounter:
- Moz Pro: Moz’s SEO software with powerful tools for keyword research, site audits, and tracking.
- Discounts and trial offers from other SEO companies and tools.
Be sure to explore these resources to enhance your SEO toolkit.
9. Post-Event: Follow Up and Keep the Momentum Going
Once MozCon wraps up, it’s easy to feel overwhelmed by all the information you’ve gathered.
But the key to making the most of your experience is following up.
What to do after MozCon:
- Follow up with contacts. Reach out to people you met via email or LinkedIn to continue the conversation.
- Review your notes. Take time to go through your notes and highlight the most critical points.
- Apply what you’ve learned. Start implementing the strategies and tips you learned at MozCon into your work.
Leaving the venue doesn’t mean the event is over.
By continuing to interact with the content and the people you connect with, you can sustain the positive momentum you need to establish genuine professional or business relationships.
10. Get Involved in the Moz Community
The opportunity to interact with the wider Moz community globally is one of the best advantages of MozCon.
If you want to stay current, participate in group discussions, or find solutions to SEO issues, Moz’s extensive community is here to help.
How to get involved post-event:
- Join Moz’s online community to continue learning and networking.
- Attend future Moz events. MozCon is just one of many events Moz hosts throughout the year.
Being part of the Moz community means you’ll always have support, inspiration, and fresh ideas to keep you ahead of the ever-changing SEO game.
Wrapping Up
Attending MozCon is an incredible opportunity to learn, network, and level up your SEO game.
By preparing ahead of time—knowing the schedule, setting goals, and packing appropriately—you can make the most of your experience.
So get ready because MozCon is an event you won’t want to miss!
Don’t forget: MozCon is more than just a conference; it’s an experience.
Ensure you’re prepared to dive in and take full advantage of everything it offers. See you there!
