Search engine optimization isn’t what it used to be. It’s not just about keywords anymore. With AI, voice search, social signals, and Google’s constant updates, keeping up can feel overwhelming.
That’s why I like to hit a few conferences every year—to step back, learn what’s working right now, and see where things are heading.
Seattle, being a growing hub for tech and marketing, is hosting a few fantastic events this year.
In this article, I’ll walk you through three of the best SEO-related conferences in Seattle in 2025—and how each can help you grow your skills, stay updated, and connect with the right people.
Why Go to SEO Conferences in 2025?
Before we get into the events, let’s talk about why SEO conferences still matter.
We’ve got YouTube videos, online courses, blogs… Why bother attending an event?
Here’s why:
- Live updates on what’s working: Algorithms change. So do strategies.
- Real people, real stories: You hear how marketers actually solve problems.
- Networking: Some of the best ideas I’ve picked up came from coffee breaks or lunch tables.
And with SEO becoming more complex—think GA4, SGE (Search Generative Experience), and AI tools—it helps to get guidance straight from the experts.
Top 3 SEO Conferences to Attend in Seattle in 2025
1. 56th Global Conference on Digital Marketing and Technology
Date: May 23–25, 2025
Location: Seattle, WA (In-Person)
This SEO conference covers more than just search engine optimization itself—it looks at the big picture of digital marketing and tech.
Why does that matter? Because SEO doesn’t live in a bubble.
It overlaps with AI, content strategy, automation, and user experience, and this event brings those topics together.
What You’ll Learn That Helps with SEO:
- AI tools for content generation and keyword research
- Big data strategies to improve customer targeting
- Automation for reporting, content updates, and workflows
Who Should Go:
- Mid to senior-level SEO professionals
- Marketers wanting to scale campaigns
- Content creators
- Tech-savvy entrepreneurs
If you’re the kind of person who wants to go beyond the “how to rank on Google” basics and understand what’s coming next in digital marketing, this is the event for you.
2. 33rd Global Conference on Advertising and Marketing Communications
Date: May 23–25, 2025
Location: Seattle, WA (In-Person)
This conference might have “advertising” in the title, but it’s not just about ads.
It dives into how brands communicate across channels, which ties closely to SEO, especially when you consider messaging, content marketing, and search intent.
This event is great if you’re looking to strengthen your SEO with better brand storytelling, content strategy, and cross-channel alignment.
What You’ll Learn That Helps with SEO:
- Learn how search fits into broader brand messaging
- Discover how ad insights can improve organic content targeting
- Understand the psychology behind user behavior, which helps with SEO content design
Who Should Attend:
- SEOs who work closely with branding teams
- Content strategists
- Anyone managing both paid and organic channels
If you want to step back and look at how SEO fits into the entire advertising and marketing conversation, this is the one to check out.
3. Seattle eCommerce Summit
Date: July 31, 2025
Location: Seattle, WA
If you’re in eCommerce, this one is a must!
SEO for online stores isn’t the same as regular content SEO. You have product pages, category pages, internal search—plus reviews, structured data, and more.
This summit brings together retail leaders, digital strategists, and SEOs to talk about real eCommerce challenges.
What You’ll Learn That Helps with SEO:
- One-on-one discussion on the latest eCommerce strategies
- Optimizing product pages for search and conversions
- Understanding customer search behavior across devices
Who Should Attend:
- eCommerce founders and store managers
- SEOs in the retail space
- UX and CRO professionals working with traffic and sales
Whether you run a Shopify store or manage SEO for a big product site, you’ll walk away with useful strategies.
The Power of Networking and Community at SEO Conferences
Let’s not forget one of the biggest reasons I keep going to events like these: the PEOPLE.
Conferences aren’t just about what happens on stage. Some of the best takeaways I’ve ever gotten came from hallway chats or group lunches.
That’s where you find:
- Collaboration ideas
- Client referrals
- Honest stories about what’s really working
- Breakout rooms for deeper discussion
- Networking lounges or Slack groups
- Direct access to speakers through Q&As
In Seattle, the tech and marketing community is buzzing.
If you attend in person, expect to meet smart, helpful people who love to share.
Pro tip: Bring a couple of questions or challenges you’re facing. It helps start conversations that go beyond small talk.
So… Which One Should You Choose?
Each of these conferences is great—but they serve different goals.
Here’s a quick cheat sheet:
| Conference | Best For | SEO Benefit |
| 56th Global Conference on Digital Marketing and Technology | Advanced marketers and tech-savvy SEOs | Learn AI + automation trends |
| Seattle eCommerce Summit | eCom and SEO professionals | Optimize store pages + sales funnel |
| 33rd Global Conference on Advertising and Marketing Communications | Content and brand-focused SEOs | Align SEO with storytelling and audience behavior |
If you can attend more than one, even better. You’ll get a mix of strategy, tech, and practical tips that can seriously level up your SEO game in 2025.
Final Thoughts: Take Action This Year
SEO keeps changing—and fast.
These Seattle conferences are a chance to catch up, meet others in the field, and sharpen your skills. Whether you’re all-in on content, working in eCommerce, or exploring AI tools, there’s something here for you.
Don’t just watch from the sidelines. Pick one. Book your spot. Show up.
You never know which idea—or person—you’ll walk away with that could change your whole year.
